Digital Marketing: PPC Module — Master Paid Advertising
This focused module teaches you how to run profitable PPC campaigns across Google Ads, Facebook/Meta Ads, and other paid channels — from first campaign to advanced optimization.
What’s Inside
- Google Ads: Search, Display, Shopping, and YouTube campaigns — setup, keywords, bidding, and optimization
- Facebook/Meta Ads: Campaign structure, audience targeting, Lookalike audiences, retargeting, and creative testing
- Ad Copywriting: Headlines, descriptions, CTAs, and ad extensions that drive clicks
- Bidding Strategies: Manual CPC, automated bidding, target ROAS, maximize conversions
- Conversion Tracking: Google Tag Manager, pixel setup, attribution models, and analytics integration
- Budget Management: Campaign budgeting, bid adjustments, and scaling strategies
Key Features
- Campaign Checklists: Pre-launch checklists for Google and Facebook campaigns
- ROI Calculator: Calculate break-even ROAS and target CPA for your business
- Ad Swipe File: 20+ high-performing ad examples across industries
- Negative Keyword Lists: Ready-to-use lists to prevent wasted spend
Format
Text-based course module in PDF format. Instant download.
