Digital Marketing: Analytics Module — Data-Driven Marketing Decisions
This focused module teaches you how to measure, analyze, and optimize your marketing performance using analytics tools and data-driven frameworks.
What’s Inside
- Google Analytics 4: Setup, configuration, event tracking, custom dimensions, and exploration reports
- KPI Frameworks: Defining meaningful KPIs for each marketing channel
- Conversion Tracking: Goals, funnels, micro-conversions, and e-commerce tracking
- Attribution Modeling: First-click, last-click, linear, time-decay, and data-driven attribution
- Reporting: Building executive dashboards, automated reports, and data storytelling
- Testing: A/B testing, multivariate testing, and statistical significance
Key Features
- GA4 Setup Walkthrough: Step-by-step configuration from scratch
- Dashboard Templates: Pre-built report templates for common marketing scenarios
- KPI Library: 50+ marketing metrics with definitions and benchmarks
- Data Studio/Looker Studio: Creating visual marketing dashboards
Format
Text-based course module in PDF format. Instant download.
