Product Overview
A digital product launch usually fails from disorganization, not from a bad product: pricing decided too late, no timeline, emails written the night before, no way to tell what actually drove sales. The Digital Product Launch Toolkit replaces the scramble with four detailed guides covering pre-launch, launch day, pricing and post-launch growth, plus editable spreadsheets to run the timeline and track revenue.
It is built for anyone launching their own digital product or managing a launch for a client, with a licence that covers commercial use.
Key Features
- Pre-Launch Planning Guide — what to have ready before you ever announce a launch date.
- Launch Day Playbook — hour-by-hour guidance for the day your cart opens.
- Pricing & Monetization Framework — how to price a digital product with confidence instead of guessing.
- Post-Launch Growth Strategy — what to do in the weeks after launch to keep sales moving.
- Launch Timeline Checklist (XLSX) — a day-by-day countdown you can adapt to your own launch date.
- Marketing Campaign Planner (XLSX) — map content and promotion across every launch phase.
- Revenue & Sales Tracker (XLSX) — log sales as they come in and see what is actually working.
- Launch Email Sequence Templates (bonus) — structures for pre-launch, cart-open and cart-close emails.
- Landing Page Copywriting Guide (bonus) — how to write a page that converts visitors into buyers.
What’s Included
12 files, delivered as one ZIP (PDF, XLSX, MD, TXT).
- Product/ — Pre_Launch_Planning_Guide.pdf, Launch_Day_Playbook.pdf, Pricing_Monetization_Framework.pdf, Post_Launch_Growth_Strategy.pdf
- Editable/ — Launch_Timeline_Checklist.xlsx, Marketing_Campaign_Planner.xlsx, Revenue_Sales_Tracker.xlsx
- Bonus/ — Launch_Email_Sequence_Templates.pdf, Landing_Page_Copywriting_Guide.pdf
- Documentation/ — Quick_Start_Guide.pdf, README.md
- License/ — License.txt
Who This Is For
- Course and template creators — launching a digital product for the first time.
- Solo founders and freelancers — who need a repeatable launch process without hiring a launch manager.
- Marketing consultants — managing launches for clients who sell digital products.
- Anyone relaunching a product — that sold poorly the first time and needs a structured pricing and promotion reset.
- Small teams — who need one shared timeline and tracker instead of scattered spreadsheets.
Why Choose This Product
- Covers before, during and after — pre-launch planning through post-launch growth, not just launch day.
- Pricing guidance included — the Pricing & Monetization Framework tackles a step most launch resources skip.
- Ready email and copy structures — the bonus guides shortcut the two pieces that usually take the longest to write.
- Commercial licence included — use the toolkit for your own launches or for paid client work.
How To Use
- Unzip the download and open Documentation/Quick_Start_Guide.pdf for an overview of the sequence.
- Read Pre_Launch_Planning_Guide.pdf and Pricing_Monetization_Framework.pdf before setting a launch date.
- Build your countdown in Launch_Timeline_Checklist.xlsx and your content plan in Marketing_Campaign_Planner.xlsx.
- Adapt Launch_Email_Sequence_Templates.pdf and Landing_Page_Copywriting_Guide.pdf to your product and voice.
- Run launch day using Launch_Day_Playbook.pdf, log results in Revenue_Sales_Tracker.xlsx, then follow Post_Launch_Growth_Strategy.pdf.
Frequently Asked Questions
What format are the files? One ZIP with 12 files: six PDF guides and templates, three editable XLSX trackers, plus a README (MD) and licence (TXT).
Can I edit the files? Yes. The three XLSX trackers are fully editable so you can set your own dates, channels and pricing. The PDF guides and templates are reference material and are not designed to be edited directly.
What software do I need? A PDF reader and a spreadsheet app such as Excel, Google Sheets or LibreOffice Calc. Your own email and landing page tools are used to implement the templates.
Is this for personal or commercial use? Both. The licence permits personal and commercial use, including running launches for your own business or client work. Resale, redistribution and repackaging of the files are not permitted.
What is the refund policy? This is a digital download and is non-refundable once downloaded. If a file is missing or corrupted, contact us and we will send a replacement.
Does this work for a physical product launch, not just digital? It is written specifically for digital products such as courses, templates and ebooks; the pricing and email frameworks focus on that context.
Do I need existing email or landing page software to use this? Yes, the templates are content and structure to plug into whatever email and landing page tools you already use.
Can this be used for more than one launch? Yes, the toolkit is reusable across every future launch, not tied to a single product.
Bonus Materials
Two extras are included at no additional cost: the Launch Email Sequence Templates, giving you structures for pre-launch, cart-open and cart-close emails, and the Landing Page Copywriting Guide, which walks through writing a page that turns visitors into buyers. Together they cover the two assets that usually take the most time to write from scratch.
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