Pinterest isn’t just a social media platform — it’s a visual search engine with over 480 million monthly active users. And here’s the best part: Pinterest users are actively looking to buy. In fact, 85% of weekly Pinners have made a purchase based on Pins they’ve seen.
For digital product sellers, Pinterest is an absolute goldmine of free, targeted traffic. This guide shows you exactly how to set up your Pinterest strategy and start driving visitors to your digital product store.
Why Pinterest Is Perfect for Digital Products
- Evergreen traffic: Unlike Instagram or Twitter, Pins continue driving traffic for months or even years
- High purchase intent: Pinterest users are planners and buyers, not just browsers
- Visual discovery: Perfect for showcasing templates, design assets, and product previews
- SEO-friendly: Pins rank in both Pinterest and Google search results
- Free traffic: No need for paid ads to get significant reach
Step 1: Set Up Your Business Account
- Create a Pinterest Business account (or convert your personal account)
- Claim your website to get access to analytics and rich Pins
- Complete your profile with keywords related to digital products
- Enable Rich Pins for your website (adds price, availability, and description automatically)
Step 2: Create Your Board Strategy
Think of boards as categories that match your digital products and your audience’s interests. Create boards like:
- Product boards: “Digital Templates for Entrepreneurs,” “Best eBook Resources”
- Niche boards: “Small Business Tips,” “Graphic Design Inspiration,” “Productivity Hacks”
- Educational boards: “How to Sell Digital Products,” “Passive Income Ideas”
Pro tip: Use keyword-rich board names and descriptions. Pinterest search works like Google — keywords matter!
Step 3: Design Click-Worthy Pins
The most successful Pins for digital products follow these rules:
Pin Design Best Practices
- Vertical format: Use 1000x1500px (2:3 ratio) — this takes up more screen space
- Bold text overlay: Include the main benefit or title on the image
- Brand consistency: Use consistent colors, fonts, and logo placement
- Product mockups: Show your template or product in use
- Clear CTA: Use text like “Free Download,” “Shop Now,” or “Learn More”
Pin Content Ideas for Digital Products
| Pin Type | Example | Link To |
|---|---|---|
| Product showcase | Template preview with features | Product page |
| Blog post Pin | “10 Free Tools for Creators” | Blog post |
| Infographic | Steps to start selling online | Guide/landing page |
| Before/after | Plain doc vs. designed template | Product page |
| Testimonial Pin | Customer review with star rating | Shop page |
Step 4: Optimize for Pinterest SEO
Pinterest is a search engine first. Optimize every element:
Keyword Research
Use Pinterest’s search bar to find popular keywords. Type your main topic and look at the autocomplete suggestions — these are what people are actively searching for.
Where to Place Keywords
- Profile name and bio
- Board names and descriptions
- Pin titles (first 40 characters are most important)
- Pin descriptions (natural, keyword-rich descriptions of 200-300 characters)
- Alt text on Pin images
Step 5: Build a Consistent Pinning Schedule
- Pin 5-15 Pins per day (mix of your content and repins)
- Use a scheduling tool like Tailwind or Pinterest’s native scheduler
- Create multiple Pin designs for each blog post or product (3-5 variations)
- Repin your best-performing content every few weeks
Step 6: Track and Optimize
Use Pinterest Analytics and your website analytics (Google Search Console, Microsoft Clarity) to track:
- Which Pins drive the most clicks
- Which products get the most traffic from Pinterest
- Best performing Pin designs and formats
- Peak days and times for your audience
Double down on what works. Create more variations of your top-performing Pins and invest more in the product categories that Pinterest users love.
Real Results: What to Expect
Pinterest is a long-term strategy. Here’s a realistic timeline:
- Month 1-2: Set up, start pinning, minimal traffic (100-500 monthly views)
- Month 3-4: Pins start gaining traction (1,000-5,000 monthly views)
- Month 6+: Consistent organic traffic (10,000-100,000+ monthly views)
Start building your Pinterest presence today and drive free traffic to your ExDFS store for months to come!
Frequently Asked Questions
Is Pinterest good for selling digital products?
Pinterest is one of the best platforms for selling digital products. 85% of weekly Pinterest users have made a purchase based on Pins they’ve seen. Digital products like templates, eBooks, planners, and design assets perform especially well because they’re visually appealing and Pinterest users actively search for these items.
How long does it take to get traffic from Pinterest?
Pinterest is a long-term strategy. Most creators start seeing meaningful traffic after 3-4 months of consistent pinning. Unlike social media platforms where posts disappear quickly, Pinterest Pins continue driving traffic for months or years after posting, making the initial investment worthwhile.
How many Pins should I post per day?
Aim for 5-15 Pins per day, with a mix of your original content and repins of relevant content from others. Quality matters more than quantity — well-designed, keyword-optimized Pins will outperform high volumes of low-quality Pins. Use scheduling tools like Tailwind to maintain consistency.
Do I need a website to sell digital products on Pinterest?
While having your own website helps, you can link Pins directly to your product pages on marketplaces like ExDFS, Gumroad, or Etsy. However, having a blog with helpful content creates more pinning opportunities and helps establish your authority in your niche.
What size should Pinterest Pins be?
The recommended Pin size is 1000×1500 pixels (2:3 aspect ratio). This vertical format takes up more screen space in the Pinterest feed, leading to higher engagement. You can also use 1000×2100 pixels for infographic-style Pins, though Pinterest may crop very long images in the feed.
