Transparent formulas
Revenue is converted to gross profit before ROI is calculated. Upfront and recurring costs stay visible in the model.
ROI planning for growth teams
Turn conversion assumptions into a decision-ready business case.
Model revenue impact, margin, cost, ROI, and payback—then give qualified prospects a clear next step.
Results before contact detailsLocal-first by defaultTransparent formulas
Modeled 12-month result
Net benefit$150,600Based on editable assumptions
ROI865.5%
Payback0.2 months
Monthly revenue$20,000
Break-even lift0.08 pts
Live calculator
Build the case with your own numbers.
Adjust eight assumptions. NOVA shows the result immediately, without hiding it behind a form.
Your modeled return
Calculated from the assumptions on the left.
Net benefit over the selected horizon$0Total gross profit minus upfront and recurring costs.
ROI0%
Payback period0 months
Added customers / month0
Added revenue / month$0
Total gross benefit$0
Total investment$0
Break-even rate lift0 pts
This is a planning estimate, not a guarantee. Validate assumptions against your analytics and financial data.
Sensitivity check
Compare a 25% weaker lift, the current model, and a 25% stronger lift. Costs and all other assumptions stay fixed.
| Scenario | Lift factor | Target rate | Net benefit | ROI |
|---|
Built for trust
A calculator that explains the business case.
Each feature reduces friction without hiding assumptions or overstating the result.
Immediate results
Visitors see the result before deciding whether to contact you.
Portable scenarios
Save locally, export a JSON backup, download CSV, or print a clean summary.
Responsive by design
Clear inputs and outputs remain usable on mobile, tablet, and desktop.
Optional lead capture
Keep demo mode local or connect an approved HTTPS form endpoint.
Three steps
From rough estimate to useful conversation.
Enter the baseline
Use measured traffic, conversion, customer value, and margin where available.
Model the change
Set a target rate, recurring cost, upfront investment, and time horizon.
Stress-test the result
Review sensitivity, export the assumptions, and discuss what must be true.
Qualified next step
Let the result earn the conversation.
Contact details are optional and requested only after the visitor receives value. In the downloadable kit, demo mode is active by default.
- Results remain visible without submission
- No contact details are stored locally
- An HTTPS endpoint is required for live submissions
Common questions
Know what the model does—and what it does not.
Is this result a forecast?
No. It is a scenario based on the values entered. Compare it with measured analytics, finance data, and conservative assumptions before making a decision.
Why does NOVA use gross margin?
Added revenue is not the same as profit. Gross margin estimates the share left after direct delivery or product cost.
Where is my scenario stored?
Only the Save locally button writes numeric assumptions to this browser. Contact details are never included in the saved scenario.
Does the lead form send data?
Not in demo mode. A site owner must configure an approved HTTPS endpoint and update the privacy notice and network allowlist.
Can I change the currency and branding?
Yes. Edit the customer settings file to change the brand name, copy, colors, contact email, currency, and form behavior.
Make the assumptions visible.
Start with the balanced preset, replace estimates with measured data, and save the scenario that survives scrutiny.